OXN

OXN is a street-media mobility brand that turns the city’s movement into visibility. By transforming motorcycles, trucks, riders, helmets, and LED media boxes into moving advertising touchpoints, OXN helps brands appear where people actually look across streets, traffic, neighborhoods, and everyday routes. Built with a tactical, minimal, all-black identity, OXN is not just media placement; it is urban presence in motion.

How we got from brief to launch — research, strategy, iterations. The body of the case study lives here, broken up by visuals so the reader can pace through it.

What the work moved. Reach, recall, sales, growth — the impact of the campaign in the brand's own terms.