Amna Al Qubaisi is a trailblazing Emirati racing driver and the first female Arab to compete in Formula 4 and Formula E test events. Known for her incredible talent, determination, and passion for motorsport, Amna has become a role model for aspiring racers in the Middle East and beyond. Her journey represents a significant milestone for women in motorsport, breaking barriers and paving the way for future generations.
PaceHaus partnered with Kaspersky-Lab to produce a captivating media campaign that showcases her racing journey, skills, and achievements. The project involved filming exclusive race footage, personal interviews, and behind-the-scenes moments that offer a glimpse into Amna’s life on and off the track. Our goal was to highlight her talent, dedication, and the challenges she has overcome, creating an inspiring narrative that resonates with her growing fan base and the broader motorsport community.
The media campaign for Amna Al Qubaisi was a resounding success, generating strong engagement and positive feedback from fans and the racing community. The dynamic visuals and authentic storytelling provided a compelling portrayal of Amna’s journey, celebrating her achievements and her role as a pioneer for women in motorsport. The collaboration enhanced her visibility, strengthened her brand, and solidified her position as a rising star and an inspiration in the world of racing.
